The report was based on data from a survey of more than 1,400 local marketers who work either in-house for businesses or for agencies.
Nearly one-third (32%) of respondents say they believe proximity to the searcher is the most important factor that determines a high rank in Google's Local Pack (the small set of local business results that often appears at the top of search result pages).
Some 22% of respondents say local search is too diverse to identify a single top ranking factor.
Some 90% of marketers say that Google's focus on proximity frequently or sometimes harms the quality of local search results.
Nearly two-thirds (64%) of marketers believe that Google is becoming the new homepage for local businesses.
About the research: The report was based on data from a survey of more than 1,400 local marketers who work either in-house for businesses or for agencies.
Continue reading "The Local Search Factors That Matter Most" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Search: