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Marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz.

The report was based on data from a survey of more than 1,400 local marketers who work either in-house for businesses or for agencies.

Nearly one-third (32%) of respondents say they believe proximity to the searcher is the most important factor that determines a high rank in Google's Local Pack (the small set of local business results that often appears at the top of search result pages).

Some 22% of respondents say local search is too diverse to identify a single top ranking factor.

Some 90% of marketers say that Google's focus on proximity frequently or sometimes harms the quality of local search results.

Nearly two-thirds (64%) of marketers believe that Google is becoming the new homepage for local businesses.

About the research: The report was based on data from a survey of more than 1,400 local marketers who work either in-house for businesses or for agencies.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji