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In This Issue
+ How-To: Two Key Building Blocks for Creating a Marketing Dashboard
+ PRO Take 10: How to Integrate Social Media Into Your Daily Routine
+ Survey Says: B2Bs Lack Tools for Effective Selling Conversations
+ Quick Take: Three Keyword Pitfalls Sure to Kill Your SEO Efforts
+ My View: Tips for Rocking Your Facebook Cover
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Advertisement  Tired of stressing out over copywriting and editing? Check out MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.
How-To Two Key Building Blocks for Creating a Marketing Dashboard
By Laura Patterson
Do you base your marketing decisions more on intuition than on facts? Having the right information readily available in a comprehensible format is essential for success. That's why a marketing dashboard is invaluable. Read More
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PRO Take 10: How to Integrate Social Media Into Your Daily Routine
By setting aside a bit of time for social media, you’ll find that becoming an engaged participant in social channels is easier than you think. In just 10 minutes, you’ll learn how to efficiently and effectively integrate social media into your marketing mix. Read More
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Advertisement  This Friday, MarketingProfs' SocialTech Online is LIVE! Watch live streaming video of all 12 B2B social media marketing conference sessions as they happen and participate in presenter Q&A on March 30. Or, view (or review) recordings on-demand through June 30. Price: just $99. Register now.
Survey Says
B2B Sales and Marketing Lack Tools for Effective Selling Conversations
B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web or telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with that new reality. Read More
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Quick Take
Three Keyword Pitfalls Sure to Kill Your SEO Efforts
Doing keyword research is like being a detective: You're always searching for those tiny but valuable clues that decide the fate of your project, but you won't find the right clues until you look in the right places and ask the right questions. Read More
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My View Tips for Rocking Your Facebook Cover
By Paul Brisco
This week, Facebook's new (and compulsory) Timeline layout will allow your business to display a large image—your Facebook Cover—above and behind your profile picture, across the entire width of your page. Here are ideas for making the most of the opportunity. Read More
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@ShellyKramer Kansas City Police Department Capitalizing on Pinterest and Other Social Media http://dlvr.it/1MWH71
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Forum Today's Question
By poisedpooch on 3/24/2012 at 4:15 PM
My target market includes <18-year-old African-American females. How do I engage this group when curating articles for my website? What tone do I use? Go To Question
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