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| By Gordon G. Andrew |
| Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high masthead value publicity.
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| By Matthew Grant |
| One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
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| Businesses need to make social media policies that establish the boundaries of using social media. Check out "A Step-by-Step Guide to a Successful Social Media Program" for blueprints for designing your social media team, policies, and risk-management procedures.
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| 'Social TV' Boosts Live TV Viewing |
| Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real time. Social TV is also enabling viewers' desires to influence programming via their shared opinions.
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By Drew McLellan
Businesses value few things more than happy customers. Pleased clients spread the word about you... and they come back for more. But to make customers happy, you must avoid these common customer service blunders.
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