MarketingProfs: ABM Measurement Prerequisites | Content for Brand Attachment | B2B Tech Marketing | Neuroscience and Marketing Storytelling

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Monday, March 04, 2019

	Effective Measurement of ABM Depends on These Four Steps
	Five Real Content Strategies to Earn Brand Attachment
	Planning Your Email Marketing Campaign: A Course
	Neuroscience and Marketing Storytelling: Context Is Everything [Video]
	B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends [Study]

Effective Measurement of ABM Depends on These Four Steps

Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

Five Real Content Strategies to Earn Brand Attachment

The path to earning brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.

Email Marketing: A B2B Perspective

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It seems B2B marketers are at a tipping point in email marketing. A new research report highlights effective email marketing strategies, primary objectives, and critical challenges. So how does your email strategy stack up? Access the report to find out.

Planning Your Email Marketing Campaign: A Course

Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you’ll be sure you’re sending the right message to the right person at the right time. Ready to get started?

Neuroscience and Marketing Storytelling: Context Is Everything [Video]

In this video, a neuroscientist explains how the brain responds to the various elements of storytelling: At various points in a story, the brain actually releases powerful hormones. The upshot: as a marketer, you can effectively engage your audiences through storytelling.

B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends [Study]

Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research. Check out these 4 charts and additional findings.

Profs Picks

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How effective is your email marketing strategy? GetResponse, in partnership with Ascend2, surveyed 350+ B2B marketers to determine the primary objectives of their email marketing and critical challenges they're facing. Apparently, B2B marketers are still struggling to effectively use email marketing outside of lead generation efforts, and converting prospects to customers or cross-selling/upselling are still challenging for email marketers. Check out the GetResponse report, Email Marketing: A B2B Perspective, to find out how your email strategy measures up against your peers'.

It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? With this new training course: A Scientific Approach to Metrics, Measurement, and Marketing ROI! You'll learn how to structure your marketing analysis, use available data sources (like Google Analytics, social media analytics, your CRM system data, and more) to power your analysis, and draw conclusions about what's working. You'll also discover how to test your conclusions so you can confidently choose which marketing efforts to scale up. Time to start learning!

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