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Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spiceworks.

The report was based based on data from a survey conducted in October 2018 among 352 marketers who work for B2B technology companies of various sizes in North America and Europe.

Some 42% of respondents expect their marketing budget to stay the same this year, 37% expect it to increase, and 8% expect it decrease; 13% are unsure.

Some 51% of B2B technology marketers expect to spend more on martech in 2019, and 44% expect to spend more on paid media.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji