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In This Issue
+ How-To: How CMOs and CIOs Can Collaborate to Win
+ Podcast: The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich
+ PRO How-to Guide: Build Your Content Factory: Must-Have Tools
+ Survey Says: The State of B2B Marketing Data
+ My View: Google Goes All in on Mobile Apps With AdWords Updates
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog
By Wilson Raj
Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology. Read More
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Podcast The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Noted communications pro, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands, and how to take an ethical approach to PR that drives positive business results. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
The State of B2B Marketing Data
By Ayaz Nanji
Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. Read More
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My View Google Goes All in on Mobile Apps With AdWords Updates
By Larry Kim
Google recently announced new and improved AdWords features, designed with mobile in mind. Here are some of the most compelling ones. Read More
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May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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