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In This Issue
+ How-To: Email Like It's 2012, Not 1999
+ PRO: Creating a Winning Web Presence
+ Survey Says: Email Content Most Likely to Influence Buying Decisions
+ Quick Take: Five Twitter Tips for B2B Marketers
+ My View: Five Reasons You Shouldn't Ignore New Social Platforms
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
How-To Email Like It's 2012, Not 1999
By Karen Talavera
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012. Read More
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PRO PRO Seminar: Creating a Winning Web Presence
Learn how to design and implement integrated Web and social media tactics. Join us for this PRO seminar and the kickoff to MarketingProfs University's Websites That Work course at noon ET on April 12 (or catch the on-demand recording at your convenience). Read More
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Advertisement  40% more visits to group coupon sites came from social networks versus email last year. Join our webinar to learn the digital marketing trends of tomorrow.
Survey Says
Email Content Still Most Likely to Influence Buying Decisions
Email remains a powerful way to influence buying decisions: 66% of online Americans say they've made a purchase as a result of an email from a brand, far exceeding the percentage of people who've purchased in response to a Facebook message (20%) or text message (16%). Read More
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Quick Take
Five Twitter Tips for B2B Marketers
B2B social marketing isn't an easily intuitive process, because social has oft been perceived as consumer-focused. To make your B2B tweets more fruitful, apply these five essential tips. Read More
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My View Five Reasons You Shouldn't Ignore (Insert Name of New Social Media Platform)
By Dave Cutler
Should every business try using every shiny new social media platform that emerges? Before you decide you don't need to use new and popular social networks, consider five key reasons in favor of exploring them. Read More
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@jonbruin Must read post by @briansolis - Brands Give Facebook F-Commerce an F https:////ow.ly/a6nb0
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Forum Today's Question
By keeyana.hall 4/5/2012 at 6:48 PM
Do you know of a Twitter tool that can perform scheduled tweets and can find relevant links to tweet? Go To Question
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Apr 10
 FREE Seminar—Elusive Buyer 2.0: How to Move Them From Anonymity to Revenue
Apr 12
 PRO Seminar—Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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