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MarketingProfs
May 14, 2015 Vol. 14, No. 93
In this issue
1. How-To: Five Proven Elements of B2B C-Suite Marketing
2. Quick Take: Don't Run From Online Ratings: 4 Tips for the Age of Transparency
3.  PRO  Seminar: Makeover: The Anatomy of a LinkedIn Company Page
4. My View: The Real Cost of an Exasperating Online Returns Process
5. Survey Says: The Costs and Benefits of Being a Small Business Owner [Infographic]
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How-To
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Five Proven Elements of B2B C-Suite Marketing
By Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll learn about the elements of a well-designed page, and you'll see examples of companies doing it right (and not so right). Read More
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Survey Says
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The Costs and Benefits of Being a Small Business Owner [Infographic]
By Ayaz Nanji
Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to focus on themselves, according to a recent report from Constant Contact. Read More
Quick Take
Don't Run From Online Ratings: Four Tips for the Age of Transparency
By Susan Solomon
The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency. Read More
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My View
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The Real Cost of an Exasperating Online Returns Process
By Tom Caporaso
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee. Read More
 
event calendar
 
May 19 FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18 PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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