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MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page

Presenter:
Viveka von Rosen
Moderator:
Jennifer Kelly
Broadcast:
Thu, May 14, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

LinkedIn is considered to be the most effective social network for B2B lead generation—it's at the forefront in terms of efficiently distributing content to like-minded prospects, and in driving traffic to B2B websites. But to get the results you want, your page needs to stand out among more than three million other Company Pages on LinkedIn.

In this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business.

Presenter

Viveka von Rosen is internationally known as the "LinkedIn expert", and works with B2B companies and executives around the world to help them achieve business success through the use of LinkedIn. She's the author of the best-selling LinkedIn Marketing: An Hour a Day, and has been listed as a Top Social Media Influencer in Forbes for the past four years and a Top 25 Social Media Expert by LinkedIn. Viveka has been cited and featured in CNN, Forbes, Entrepreneur, Fortune, Mashable, and Social Media Today.

Who Should Attend?

Anyone who has a business presence on LinkedIn and wants to create or improve their Company Page through cohesive branding, engaging copy, and targeted marketing strategies.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Create effective copy for your Company Page
  • Build relationships by sharing targeted content
  • Understand the benefits of optional features (Showcase Pages, Hero Images)
  • Measure your metrics and adjust for better engagement

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