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In This Issue
+ How-To: Pinterest Beyond the Basics—A Marketer's Guide
+ PRO: The Three Rules of Facebook Engagement
+ Survey Says: Brands' Posts Rival Friends' in Social Media Influence
+ Quick Take: Three Backlinking Mistakes to Avoid
+ My View: Brand Loyalty—What We Can Learn From Trader Joe's
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Advertisement  Writing duties got ya down? Join us for MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.
How-To Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning
By James Medd
Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how. Read More
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PRO Take 10: The Three Rules of Facebook Engagement
In just 10 minutes, you'll learn how to ask questions that inspire quick and easy fan engagement, turn your Facebook posts into conversations, and entertain, educate, or empower your fans with a single Facebook post. Read More
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Advertisement  Ninety-one percent of today's online adults use social media regularly. Find more social media stats in our 2012 Digital Marketer Report.
Survey Says
Brands' Posts Rival Friends' in Social Media Influence
Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by consumers' friends. Read More
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Quick Take
Three Backlinking Mistakes to Avoid
A strong SEO program relies on backlinks—links to your website from external sources. Backlinks enhance your online visibility and give you an edge on the competition. If you're not getting the backlinks you expect, you could be making these common mistakes. Read More
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My View A Study on Brand Loyalty: What We Can Learn From Trader Joe's
By Daniele Hagen
Four years ago, I moved to a tiny town in Arizona. I missed my family, friends, and... Trader Joe’s. But last month, a new Trader Joe's opened here. As I tried to rationalize my unfettered glee, I thought about the 4 P's of Marketing and why I'm still loyal to Trader Joe's after a four-year drought. Read More
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@heidicohen What do you think? Content Marketing and Social Media Food For Thought https:////ow.ly/aJOcD
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Forum Today's Question
By ash 5/7/2012 at 8:02 AM
Our online store sells children's clothing. The website gets decent traffic, but why are sales not coming in? Go To Question
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May 8
FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10
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Smart Marketers Tour—Miami join us in person for free!
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PRO Seminar—How to Get the Most Out of Your Facebook Ads
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Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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