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MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing

Ginny Redish
Matthew Grant
Thu., May 10, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Writing is one of the most important marketing skills to master. Whether you're a freelance writer or a marketer who gets drafted to write copy for emails or Web pages, this seminar will sharpen your writing skills and give you the confidence you need to tackle any marketing writing challenge.

This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content.

BONUS! 10 lucky winners will be chosen at random to win a free copy of MPU course instructor Erika Napoletano's book, The Power Of Unpopular. To qualify, simply complete the short survey at the end of the live Q&A session.


Ginny Redish is President of Redish & Associates, a consultancy that specializes in content strategy, online content, clear language, and usability. Ginny's many clients include major companies in insurance, finance, travel, hospitality, technology, telecommunications, and more. Ginny has trained thousands to think in new ways about how to reach their customers through great online copy. She’s also author of Letting Go of the Words—Writing Web Content that Works.

Who Should Attend?

This PRO seminar is for any marketer tasked with producing online marketing communications. You'll also experience the first class from a larger MarketingProfs University course, Marketing Writing Bootcamp.

What Will You Learn?

  • Best practices for writing and presenting online content
  • How people consume content online
  • When and where marketing content is most effective

About MarketingProfs University

From Content to Conversation—The Changing World of Marketing Writing is the first class in MarketingProfs University's Marketing Writing Bootcamp. Don't spend another minute agonizing over idea generation or copy creation. This 12-class course will give you the tools the experts use to defeat writer's block, unleash your inner creativity, triumph over the fear of deadlines, and more! Packed with tips to help you jump-start your creative process, Marketing Writing Bootcamp will show you how to crank out lots of great content in a short time with helpful exercises geared towards fine-tuning your writing. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.

As with all PRO seminars, From Content to Conversation—The Changing World of Marketing Writing is free to PRO members.

Register Now!

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