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MarketingProfs
Jun 10, 2015 Vol. 14, No. 111
In this issue
1. How-To: How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
2. Podcast: Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton
3.  PRO  How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4. Survey Says: The State of Online Shopping in 2015
5. My View: Six Ways Contextualization Helps Capture Customers' Interest
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.
 
How-To
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How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
By Laura Patterson
Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game. Read More
Podcast
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Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth. Read More
FOR  PRO  Members
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How-To Guide: A Step-by-Step Guide to Marketing Automation Success
In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More
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Advertisement  Online Master's in Integrated Marketing Communications. Learn to apply data-driven consumer insights that drive successful marketing communications. Earn your Medill Integrated Marketing Communications master’s degree online from Northwestern University. Download the latest white paper from IMC.
 
Survey Says
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The State of Online Shopping in 2015
By Ayaz Nanji
Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands. Read More
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My View
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Six Ways Contextualization Helps Capture Customers' Interest
By Jess Stephens
Contextualization can help you grab your customers' attention and supercharge customer relationships. Read More
 
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