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MarketingProfs
Jun 21, 2016 Vol. 15, No. 120
In this issue
1. How-To: 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
2. Survey Says: Marketing Agencies' Favorite Digital Tools and Services
3.  PRO  Take 10: Get a Seat at the CEO's Table
4. My View: What's Next for the Internet of Things (IoT) in Personalization
5. Infographic: Presentation Power: How Trump and Clinton Stack Up
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Advertisement  73 billion calls are projected to be driven to businesses by 2018. What's your attribution strategy? With call tracking you can view which channels are driving high converting leads and get the full picture behind your ROI.
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How-To
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10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
By Victoria Godfrey
Marketing is now data-driven. And if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Get a Seat at the CEO's Table
In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More
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Advertisement  Phone calls convert to revenue 10 to 15 times more than other lead sources. Learn how to track those high converting leads back to the source that drove them.
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Survey Says
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Marketing Agencies' Favorite Digital Tools and Services
By Ayaz Nanji
Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? Read More
Quick Take
Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]
By Verónica Jarski
Presentations are about word choice, body language, talking speed, gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up? Read More
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My View
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What's Next for the Internet of Things (IoT) in Personalization
By Kevin Lindsay
More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be relevant to what consumers need and want. Read More

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