Take 10: Get a Seat at the CEO's Table
- Marc Rubner
- Fri, Jun 17, 2016
- 10 minutes
Are you hoping to take your career to the C-suite? While only three CEOs of the Fortune 100 companies come from a marketing career path, you can buck that trend. To do so you'll need to secure a seat at the current CEO's table and gain first-hand experience solving C-level problems, ultimately driving business growth.
In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table.
Marc Rubner is an award-winning marketing leader with more than 20 years of strategic product experience. As Head of Product Management and Marketing for Blackboard's K12 Community Engagement Systems, he manages industry-leading education technology products. Marc has developed and executed strategies at global organizations including American Express and LiveText. He's also the founder of Strategus Consulting, and the creator of "The Strategic B2B Marketing Framework."
Who Should Attend?
All marketers who aspire to the C-suite.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Identify what's important to the CEO (and what's not)
- Speak the language of the CEO
- Make C-level staff recognize that you belong at the CEO's table
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.