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MarketingProfs
Jun 22, 2016 Vol. 15, No. 121
In this issue
1. How-To: How to Craft Outreach Emails That Convert
2. Podcast: Marketing Success: The Rx Is UX: Tracy Rosecrans of Heathline on Marketing Smarts
3.  PRO  How-To Guide: The Marketer's Guide to Social Media Content
4. My View: What Relationship Marketers Can Learn From the Mittelstand Ethos
5. Survey Says: What Grade Do Marketers Give Their Personalization Efforts?
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How-To
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How to Craft Outreach Emails That Convert
By David Mercer
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well. Read More
Podcast
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For Marketing Success, the Rx Is UX: Tracy Rosecrans of Heathline on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Tracy Rosecrans, marketing and product SVP for Healthline media, explains how she used content, UX, and SEO to transform Heathline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views. Read More
FOR  PRO  Members
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How-To Guide: The Marketer's Guide to Social Media Content
In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More
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Survey Says
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What Grade Do Marketers Give Their Personalization Efforts?
By Ayaz Nanji
Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? Read More
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My View
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What Relationship Marketers Can Learn From the Mittelstand Ethos
By Nick Worth
Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. Read More

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