Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?
Nearly half (46%) of the firms included in the the report identify as both B2B and B2C-focused, 41% concentrate on B2B, and 13% on B2C.
Some 39% of respondents give their company's personalization efforts a C grade, and 35% assign a B grade.
Only 9% of respondents would give their company's personalization efforts an A grade.
Respondents are most satisfied with how they personalize mobile apps (41% say they are extremely or very satisfied).
Marketers think their competitors are doing even more poorly with personalization than themselves: 42% give their rivals a C grade.
About the research: The report was based on data from a survey of 250 organizations around the world (85% in the United States).
You may like these other MarketingProfs articles related to Segmentation:
- Switching From Product-Centricity to Customer-Centricity With Personas
- How to Conduct Effective Audience Analysis in Six Steps
- Six Key Criteria for Market Segmentation [Infographic]
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps
- Five Segmentation Gaffes (And How to Avoid Them)