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Tuesday, June 25, 2019

Experiential Event Marketing: 8 Do's and 4 Don'ts for Success
The Path to Finding Your Ideal Ad Creative sponsored article
Can ABM Gain You Customers for Life?
The Personality Traits of Top Digital Marketing Influencers [Study]
Event Planning: What You Need to Know [Infographic]
 
Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
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The Path to Finding Your Ideal Ad Creative
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Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
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Key Tips for Data-Inspired Email Marketing
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B2B marketers agree that email marketing is a top tactic for driving ABM efforts. Unfortunately, undeliverable emails can result in both hard and soft costs for a business. Follow these best-practice tips to improve your email campaigns.
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Can ABM Gain You Customers for Life?
The promise of ABM is like a dream come true. You give your prospects the exact nudges they need, when they need them... and voilĂ ! You have customers for life. If only it were that easy. This webinar will help make it easier.
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The Personality Traits of Top Digital Marketing Influencers [Study]
What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common? Check out these interesting findings!
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Event Planning: What You Need to Know [Infographic]
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
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Profs Picks
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How can you identify your best prospects, and how can you best engage with them? You need to figure out at least three things: whom to target (which companies and people do you need to reach?) when you should contact them (when are they ready to hear from you?), and what's most meaningful to them (how can your offer connect with their need?). In short, you need to engage the right prospects at the right time with the right message. Yes, it's a challenging task... but if you have the right tools, data, and processes, there's no better approach to selling. Get and read the full e-book to learn more.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
JUN
27
[Webinar] Using Data & Analytics to Drive ABM Success
sponsored by Dun & Bradstreet | 45 minutes
JUL
11
[Webinar] Data Enrichment for Email: Five Things You Need to Do
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JUL
12
[Online Forum] Marketing Strategy
sponsored by Marketo | 3 live sessions
JUL
23
[Webinar] Facebook Marketing in a Changing World
60 minutes
AUG
9
[Online Forum] Account-Based Marketing
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OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
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