Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. Without prioritization, for example, your to-do list will quickly become overwhelming.
Event planners' main concern when planning is budget, followed by the need to come up with new ideas; attendees' priorities are to network and to learn; and the vast majority of planners base event success on the level of attendee satisfaction, according to data cited in the infographic.
The infographics also lays out how event planners increase reach—i.e., what marketing channels they use—and how they select venues, as well as a 10-month timeline and checklist of tasks to complete.
See what event planners have to say about putting together a successful event.
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- Webinar Invitations: Examples and Best-Practices
- Four B2B Event Marketing Takeaways From TikTok
- Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]
- Rethinking Industry Events: Get Comfortable With Flexibility
- Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
- How Effective Are Marketers at Running Different Types of Events?