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In This Issue
+ How-To: Five Tips to Shake Up Your Next Event and Revitalize Your Brand
+ Survey Says: The Most Effective B2B Lead Generation Methods
+ PRO Take 10: Merchandising Your Homepage to Increase Sales
+ Infographic: Web Versus Mobile Analytics
+ My View: New Opportunities in Business Matchmaking
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Five Tips to Shake Up Your Next Event and Revitalize Your Brand
By Cassie Brown
Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to reinvent your events. Read More
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PRO Take 10: Merchandising Your Homepage to Increase Sales
In just 10 minutes, you'll learn the three most important things to consider when merchandising your homepage. You'll be able to increase not only conversions but also your average sale amount. Read More
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Advertisement  Online Master of Science in Integrated Marketing Communications
Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
Survey Says
The Most Effective B2B Lead Generation Methods
By Ayaz Nanji
The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report. Read More
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Quick Take
Web Versus Mobile Analytics [Infographic]
By Verónica Maria Jarski
Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look at the differences in behavior. Read More
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My View Matchmaker, Matchmaker: New Opportunities in Business Matchmaking
By Steve Woodruff
A matchmaker is a key person, platform, or company with deep connections and the ability to bring the right resources to people or businesses in need of those resources. Thanks to new technologies, digitally fueled matchmakers have emerged. Here's a look at a few of them. Read More
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