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Take 10: Merchandising Your Home Page to Increase Sales

Lois Brayfield
Fri., Jul 19, 2013, 11:00:00 AM
10 minutes

Your storefront is your first impression and first and biggest opportunity to get customers to give you a chance and see what you're all about. The same goes for your home page. You only have a few seconds to make an impression once someone lands on your site. How you merchandise your home page instantly influences your website visitors and can encourage sales.

There's no need to take the "throw it up there and see if it sticks" approach. In just 10 minutes, you'll learn the three most important things to consider when merchandising your home page that will not only increase conversion, but also increase your average sale amount.


Lois Brayfield is the CEO of J.Schmid, a boutique direct marketing agency helping clients position themselves for growth in a changing world. Lois is an award-winning direct marketing strategist, recognized for her analytical approach to brand and creative strategy for both online and print. For 30 years, she's worked worldwide with notable brands. She has shared her innovative ideas and approach through over 100 published articles and dozens of speaking engagements worldwide.

Who Should Attend?

If you are responsible for web sales or managing online merchandise, this Take 10 will provide the strategic filter you need for guaranteeing optimum success.

What Will You Learn?

  • How to pick top categories and products to feature
  • How to time product placement that will help your brand "ride a wave"
  • How to position products for increased emotional engagement

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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