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In This Issue
+ How-To: Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
+ Podcast: Choosing the Right Marketing Software: Rebecca Lieb of Altimeter
+ PRO NEW How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey Says: Are Marketing and IT Execs United or Divided? [Infographic]
+ My View: Do You Know What 'Personalization' Really Means?
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Advertisement  Download the Global Email Survey Report to learn top email communication opportunities and challenges facing global marketers. This benchmark report revealed marketers need to re-evaluate their tools, approach, and processes in order to be successful with the expansion of global email marketing.
How-To Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
By Tara Chila
Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help. Read More
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Podcast Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts
By Kerry O'Shea Gorgone
The content marketing software landscape has gotten crowded—fast! Some 150 vendors are now vying for customers—you. Rebecca helps you make sense of content marketing strategy as well as software. Read More
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PRO NEW How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Advertisement  Survey reveals new opportunities for marketers to increase the effectiveness of global email marketing. Download the benchmark report today to gain insights from over 570 global marketers that participated in the 2014 Global Email Marketing Survey.
Survey Says
Are Marketing and IT Execs United or Divided? [Infographic]
By Ayaz Nanji
Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture. Read More
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My View Do You Know What 'Personalization' Really Means?
By Tina Johnson-Marcel
Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right. Read More
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Aug 5
 FREE Seminar—The New Reality of Marketing and Selling to the B2B Buyer
Aug 7
 PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
 PRO Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 19
 FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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