Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Add to Cart
Want all the products
in our store for less, or even FREE?

Try PRO Membership Today
Regular: $49.00
PRO Member: FREE

Inbound Marketing: The Art of Attraction

Buyers are 60% of the way to a decision before they contact sales, according to Forrester. How they get there, and what influences them along the way, is as much art as it is science.

Enter inbound marketing.

Inbound marketing is not a tactic, but a process. It's a way of looking at the customer relationship that parallels any other: first, you determine whether there's a mutual attraction, then you go about building a relationship based on shared interests and values. Whether it's a platonic relationship or a romantic one that you're pursuing, it's premised on respect—something that insistent, interruptive, old-school outbound marketing techniques didn't allow for. Relationships today are built with information. Forging them requires a firm grasp of your company's buying cycle and ideal customers, an understanding of the power of quality content, and the acknowledgement that, as a marketer, you are not in control. The customer is.

In this 22-page guide, you'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meets customers where they are, and market your content across multiple channels to cement the relationship and convert prospects to leads.

You will learn:

  • How to establish a sound strategy
  • How to develop content for each stage of the buying cycle
  • How to distribute your content to maximize its reach
  • ... and much more!

Get this for FREE with PRO Membership

This is just one of over 4000 marketing downloads, templates, guides, research reports, surveys, case studies and how-to articles INCLUDED with PRO Membership. Sign up today

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!