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In This Issue
+ How-To: Why Social Media Marketing May Be Hurting Your Business
+ PRO Online Tool: How To Create High-Performance Landing Pages
+ Survey Says: Digital, Direct Marketing Jobs Outlook Weakens for 4Q12
+ Quick Take: Three Creative Ways to Boost Response on Facebook
+ My View: Avoid the Flipside of Awesome Business
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Advertisement  Can't make it to Boston for this year's B2B Forum? Join us for (most of the) Best of B2B Marketing Forum virtual conference. Featuring eight standout sessions from our in-person event, live Q&A, fully stocked resource library, and more. October 12, on-demand for 90 days. Register now for $49.95.
How-To Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business
By Matthew Ellis
Nearly everyone has at least one social media account, so businesses have embraced social media to connect with people and drive promotions. But a poorly managed social media campaign can easily backfire. Read More
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PRO Online Tool: How To Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best landing format to achieve your goals, and measure your post-click results. Read More
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Advertisement  (Most of) The Best of B2B Marketing Forum virtual event is coming October 12. It's like attending a full-day conference from the comfort of your desk (or couch or favorite coffee shop)! Register now for $49.95. Group discounts available for teams of five or more.
Survey Says
Digital, Direct Marketing Jobs Outlook Weakens in 4Q12
The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012: 46% of employers plan to add marketing staff over the next three months, down from the 50% who planned to do so six months earlier. Read More
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Quick Take
Three Creative Ways to Boost Response on Facebook
No doubt about it... B2B marketers are becoming more socially adept, and we're learning more about what's working best to engage users at the major social sites. Feeling social? With your next Facebook update, you might want to use these three tactics to boosting response. Read More
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My View Free Friday: Avoid the Flipside of Awesome Business
By Verónica Maria Jarski
You want to be awesome, but awesomeness requires vigilance. If you're not careful, your marketing can slip quickly from awesome to awful. Attend this free seminar for tips to prevent the slide down that slippery slope. Read More
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Oct 16
 FREE Seminar—How to Create Great Webinars
Oct 18
 PRO Seminar—Rethinking the CMO Role to Deliver Increased Value
Oct 23
 FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
 FREE Seminar—Get Started with Account-Based Marketing: Build the Perfect Target Account List
Oct 25
 PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
 MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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