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In This Issue
+ How-To: Top 10 Content Marketing Mistakes, and How to Correct Them
+ Podcast: The Art of Marketing Operations: Disney ABC's Steven Bushong
+ #SocialSkim: SXSW Insights, Pinterest Analytics, Vine ROI... Week in Social
+ PRO NEW Seminar: Brand Yourself: Busting the 'Nine-Second Barrier'
+ Infographic: Google's Top 20 Mobile Products (and How It Monetizes Them)
+ Survey Says: Small Business: Top Tools for Finding & Keeping Customers
+ My View: Vine: Six Steps to Using Six-Second Videos in Marketing
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How-To Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)
By Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes. Read More
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Podcast The Art of Marketing Operations: Disney ABC's Steven Bushong on Marketing Smarts
By Matthew Grant
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing should work in today's complex media environment. Read More
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PRO NEW Seminar: Brand Yourself: Busting the 'Nine-Second Barrier'
This PRO seminar will teach you how to establish a cohesive personal brand, how to have better personal relationships, and how to live the life you were meant to—all by busting through the "nine-second barrier." Read More
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Survey Says
Small Business Marketing: Top Tools for Finding and Keeping Customers
By Lenna Garibian
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers. Read More
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SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim
By Angela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay. Skim to keep the party going! Read More
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My View Vine: Six Steps to Using Six-Second Videos in Business Marketing
By Rocky Walls
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine. Read More
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