Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Google is fast on its way to becoming a "mobile first" company—within a year mobile will become the primary way users access Google—writes Larry Kim of WordStream, citing information from three Google execs.

To determine how Google generates revenue from mobile, WordStream researched Google's mobile product portfolio, graded the those products (basing the grades on quality, market adoption, value to users, value to marketers, originality, and other factors), and summed up the results in an infographic.

Google’s strategy centers on four key mobile product areas:

  • Mobile advertising
  • Mobile apps
  • Mobile content
  • Mobile devices

So just how does mobile make money for Google? It depends on the product. For example, Google Maps brings in revenue with its geo-targeted ads. (Location really is everything, especially in offering solid search results.)

"Clearly, Google is positioned to be one of just a few major players in mobile as the revolution continues," writes Kim, adding that "Google has barely scratched the surface of what’s possible" in mobile advertising.

Give the infographic a look:

Sign up for free to read the full article. Continue reading "Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


MarketingProfs Partner