Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.

The small business owners surveyed said online surveys (60%) are the top tool for engaging existing customers. Loyalty or frequent-shopper tracking systems ranked second (56%), followed by customer relationship management (CRM) tools (46%), and email marketing (45%).

Websites (77%), blogging (69%), and social media marketing tools (60%) are effective for both engaging existing customers and attracting new ones, the study found.

Small business owners cited the following as their top 5 tools for attracting new business:

  1. Daily deals: 53%
  2. Internet ads: 51%
  3. Web listing sites: 38%
  4. Social media ads: 37% 
  5. Online coupons: 29%

Similarly, tools such as video hosting sites (e.g., YouTube) (59%) and mobile apps (53%) are considered effective at both engaging existing customers and attracting new ones.

About the data: Findings are based on a survey of 1,305 participants in the Constant Contact Small Biz Council—a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base, conducted in the third quarter of 2012.

Sign up for free to read the full article. Continue reading "Small Business Marketing: Top Tools for Finding and Keeping Customers" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

Marketing Strategy Resources

You may like these other MarketingProfs resources related to Marketing Strategy.

How ABM Automation Can Change Your Sales Process Forever

B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

Three Costly Customer Experience Mistakes to Avoid

Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

Top 3 B2B Marketing Predictions for 2022

Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.