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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, July 20, 2019 |
| The How and Why of Experiential Marketing: 7 Tips to Do It Right | ||||
| Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for. | ||||
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| Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content | ||||
| Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. | ||||
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| Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast] | ||||
| Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read more and listen in on this insightful conversation. | ||||
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| Marketing in Controversial Markets: How to Build Trust | ||||
| Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating challenges for marketers. Here are five marketing strategies to help educate consumers and build trust. | ||||
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| The Marketer Happiness Report: 2020 | ||||
| MarketingProfs study | ||||
| What makes for a happy and fulfilled marketer? Help us, and yourself, by taking the survey for the MarketingProfs 2020 Marketer Happiness Report. You could win one of five $25 Amazon gift card, just for answering. Give us a piece of your mind (in a good way)! | ||||
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| The Digital Marketer's Omnichannel Struggle Is Real [Infographic] | ||||
| Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Let's take a look. | ||||
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| Do Employees Get the Brand Story Right? [Study] | ||||
| Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers. Check out the findings of this new study. | ||||
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| Three Proven Strategies for Engaging Millennial and Gen Z Customers | ||||
| Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts suggested marketers do to engage those lucrative audiences. | ||||
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