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In This Issue
+ How-To: 'No soup for you!' Email Marketing Lessons From Seinfeld
+ Slide Show: How B2Bs Can Create a Thriving Facebook Community
+ Podcast: Content Should Make Things Happen: Joe Pulizzi
+ PRO Seminar: Solutions to 10 Confounding Content Marketing Challenges
+ Survey Says: Leading Brands Becoming Active on Instagram
+ Quick Take: Facebook Promotions: Do's and Don'ts
+ My View: Marketing Like a '60s Ad Man? Seven To-Don'ts [Slide Show]
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How-To 'No soup for you!' Email Marketing Lessons From Seinfeld
By Dave Calibey, Sky Calibey
Seinfeld, with its quirky characters and absurd plots, reigned as the most popular sitcom of the '90s. It might not seem a likely source of practical advice, but its memorable moments provide lessons for email marketing. Read More
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Slideshow How B2Bs Can Create a Thriving Facebook Community
By Christian Gulliksen
B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way. Read More
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Podcast Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts
By Matthew Grant
Just how has Joe Pulizzi used content marketing to grow his business at the Content Marketing Institute? Much of our conversation focused a on how every piece of CMI content is tied to a specific call to action. Read More
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PRO PRO Seminar: Solutions to 10 Confounding Content Marketing Challenges
Ann Handley and Stephanie Tilton will answer your toughest content marketing questions and share their favorite tools and platforms for content distribution, management, and workflow. In the process, you'll learn to create content more efficiently. Read More
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
Survey Says
Leading Brands Becoming Active on Instagram
The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile. Read More
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Quick Take
Facebook Promotions: Do's and Don'ts
Running a contest or promotion on a Facebook Page can be amazingly confusing. And breaking any of Facebook's terms of use may result in your page's being shut down. So you have to step lightly. Here are some tips to help you avoid Facebook landmines. Read More
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My View Are You Marketing Like a '60s Ad Man? Seven To-Don'ts From the 1960s [Slide Show]
By Verónica Maria Jarski
Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s Mad Ave. ad man. Read More
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Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Aug 29
 FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 13
 PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston, MA
 
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