Breaking Down Silos to Build Better Marketing Campaigns
- Geoff Livingston, Gini Dietrich
- Kathy Bushman
- Thu., Aug 23, 2012 12pm ET (9am PT)
- 90 minutes
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent, clear, voice. Social media's ascendancy and the marketing department's failure to make it a measurable revenue producer has only accented this problem.
Taking the lessons learned from their critically acclaimed book Marketing in the Round, authors Gini Dietrich and Geoff Livingston discuss how cultural shifts and reward systems empower integration across marketing disciplines. Resulting multichannel marketing campaigns deliver stronger measurable outcomes that amplify each discipline's impact.In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
Geoff Livingston is an author, public speaker, and strategist who helps companies and nonprofits develop fantastic marketing programs. He brings people together virtually and physically to build loyal networks for business, change, and higher knowledge. Professionally, he has advised The Case Foundation, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, and Sully Erna (Godsmack lead singer).
Gini Dietrich is founder and CEO of Arment Dietrich, a digital marketing and communication firm offering alternatives to traditional marketing, the author of Spin Sucks, and the founder of Spin Sucks Pro, professional development for PR and marketing pros. An award-winning blogger and communication professional, her clients have included Ocean Spray, Sprint, Denny's, GE, and Abbott.
Who Should Attend?
Any marketer struggling to integrate marketing disciplines within their organization in the effort to reach customers with a unified message and achieve better ROI.
What Will You Learn?
- Tips to break down silos and better integrate across marketing functions
- Ideas for incentives for your marketing team
- Methods to get executive team support
- How to measure holistic multichannel campaign success with SMARTER objectives
10 lucky winners will be chosen at random to win a free copy of Geoff Livingston and Gini Dietrich's new book Marketing in the Round. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.