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In This Issue
+ How-To: Get Your Story Straight... Because It's the Key to Your Success
+ Slide Show: Five Principles for Multiscreen Storytelling
+ Podcast: Satire, Politics, and Marketing Fake News: Baratunde Thurston
+ PRO Take 10: Three Tips for Creating a Great Mobile Website
+ Survey Says: Email Open and Click Rates: Benchmarks and Trends
+ Quick Take: Four Tips for a Terrific Headline
+ My View: Three Reasons Fancy Fits Millennials Better Than Pinterest Does
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How-To Get Your Story Straight... Because It's the Key to Your Success
By Robert M. Wright
Stories matter. We see it over and over again: Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view that resonates with buyers. Read More
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Slideshow Five Principles for Multiscreen Storytelling
By Christian Gulliksen
Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right. Read More
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Podcast Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts
By Matthew Grant
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has an uncanny ability to meld business sense and humor to both build an online audience. Hear what he has to say. Read More
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PRO Take 10: Three Tips for Creating a Great Mobile Website
More and more people are using their smartphones or tablets to access information quickly and make purchases. If you don't have a proper mobile site, you're missing the virtual boat. In just 10 minutes, you'll learn three simple tips to help you create an effective mobile website. Read More
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Survey Says
Email Open and Click Rates: Benchmarks and Trends
Average email open rates continued their slide in 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email Marketing Metrics Benchmark Study. Read More
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Quick Take
Four Tips for a Terrific Headline
Headlines—whether at the top of your email messages or your landing pages—should whet a reader's appetite for more information. So how do you create a headline that really draws 'em in? Read More
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My View Three Reasons Fancy Fits Millennials Better Than Pinterest Does
By Ellen Jantsch
While Pinterest continues its blazing trajectory, a similar site has been watching, learning, and growing in the shadows. Its "secret" is luxury products paired with a Buy button. Read More
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