MarketingProfs University: The Fundamentals of Paid Search
- George Michie
- Matthew T. Grant
- Thu., Aug 9, 2012 12pm ET (9am PT)
- 90 minutes
The fundamentals of paid search, like blocking and tackling on a football team, are the pillars on which a brand's Web success is built. A solid understanding of the principles of paid search strategy and tactics is a prerequisite for mastering this ever-changing field, and can help you avoid costly mistakes.
In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more. Join us and learn how to kick your search strategy up a notch!
BONUS! 10 lucky winners will be chosen at random to win a free copy of MPU course instructor Kevin Lee's book, Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition). To qualify, simply complete the short survey at the end of the live Q&A session.
George Michie is co-founder and CEO of Rimm-Kaufman Group (RKG). He helped develop RKG's paid search management system and has remained involved in the ongoing evolution of its proprietary platform. An acknowledged thought leader in paid search marketing, he sits on Google's SEM Advisory Council, serves as an unofficial consultant for the Bing product development team, and fields regular calls from the investment banking community. George is the principal author at RKGBlog and contributes a monthly paid search column for Search Engine Land.
Who Should Attend?
Any marketer interested in learning more about paid search advertising and how to effectively work it into marketing campaigns.
What Will You Learn?
- How to lay the foundation for an effective paid search strategy
- Tips for grasping the all-important understanding of the paid search space
- How to set economic targets and budgets
About MarketingProfs University
The Fundamentals of Paid Search is the first class in MarketingProfs University's Search Marketing School: PPC course. This nine-class course is taught by some of the brightest minds in the industry and will show you how to create, run, and measure your own PPC campaigns, guaranteed! With their expert advice, practical examples, and proven techniques, you won't just learn about PPC, you'll learn how to do it yourself. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.