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 This Week's Marketing How-To
Don't Let the Medium Supplant the Message: Two Paths to Optimal Messaging
By Niren Sirohi. The right message delivered via a suboptimal media mix can have more impact on a campaign's returns than the most effective media mix delivering a suboptimal message. Get the full story >
 Editors' Pro Pick
Add Social Media to Your Marketing Mix with Help from 8 Experts
It's a no-brainer to successfully add social media to your marketing mix when you have guidance from people like Jeremiah Owyang, Brian Solis, Jim Sterne, and others. Read more >
This Week's Top Articles

Three Good Reasons for Marketing Automation (and Three Bad Ones)
By Jep Castelein. There are really good reasons why you should be interested in marketing automation. There are really bad ones, too. Get the full story >

Why You're Always Wrong and Your Customers Are Always Right
By Allen Weiss. This pesky concept called the fundamental attribution error (FAE) has everything to do with marketing, sales, service, alliances, and marketing relationships. Get the full story >

Content Curation: Engage Your Customers in Three Simple Steps
By Pawan Deshpande. Engaging customers online does not have to be difficult. Curation offers a powerful way for marketers to give customers the content they want. Get the full story >

How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2
By M. P. Friedman. Are you making one (or more!) of these unlucky 13 marketing mistakes? We're here to help you stop! Get the full story >

MarketingProfs Online Seminars

Selling Social to the C-Suite
July 15

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A Note to Readers
from Ann Handley
Chief Content Officer

Did You Catch Digital Marketing World?

The first in our new monthly series of free online marketing events took place last Wednesday. Were you there? I hope so, because it really was a great event! (See what participants said on Twitter about it.)

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If you couldn't make it, well... catch the next Digital Marketing World, which happens August 4, or watch for others on the first Wednesday of each month (11:30am ET to 4:30pm ET). Drop by for:

* Three new 60-minute presentations from real-world practitioners
* Plenty of live Q&A time with speakers
* Guidance on the latest tools and strategies from leading vendors.
* Ample networking opportunities with your peers
* A full-featured virtual conference environment with networking lounge, exhibit hall, and resource center

The August 4th event focuses on social media, with presentations on metrics, content, and social media strategy for B2B companies. Check out the agenda.

At the risk of sounding like a broken record, you really do have to sign up to participate! So please do. See you there!

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

ONLINE SEMINARS
Content Development for the Real World
July 22 with Kristina Halvorson

Get to Know Your Customers: Connecting Market Research to Business Growth
August 5 with Bill Alberti

Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Recent Job Postings

Vice President of Marketing
First Book

Web Manager
Principal Financial Group

Online Brand Manager
NYC Charter School Center

Find and Post Jobs >

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