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This Week's Marketing How-To

Five Paid-Search Best-Practices

By Jeannette Kocsis. Understanding best-practices is essential to paid-search success. Get the full story >

What Works in Marketing!

How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversions

Company: Divers Direct
Location: Dania Beach, FL
Industry: Sporting Equipment, B2C
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This Week's Top Articles

Measuring Social Marketing and Media
By Laura Patterson. The more quantitatively you can measure your social media, the better. Get the full story >

Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputation
By Roy Young. During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride. Get the full story >

Going Green: Moving Printed Newsletters, Statements, and Promotions to Email
By Chris Lovejoy. Green is the new black. Are you leveraging the trend? Get the full story >

Don't Settle for Web Site Mediocrity
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MarketingProfs Online Seminars

Twitter Like You Mean It: The Right Way to Tweet Your Brand
November 13

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A Note to Readers
from Ann Handley
Chief Content Officer

Twitter Like You Mean It: Please Join Us!

You've likely been hearing a lot about Twitter these days. Maybe you heard about how CNN started reading users 140-character "tweets" over the air or The New York Times featured the service in a front-page story. Or maybe you heard about Twitter in the context of last week's election.

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But an even bigger story is how some companies like Comcast, Dell, Zappos, and more -- are using it as a form of customer service.

This Thursday's 90-minute MarketingProfs seminar, Twitter Like You Mean It: The Right Way to Tweet Your Brand, will teach you best practices for using Twitter for your business. It'll show you everything from nuts and bolts techniques like how to set up an account and how to choose an appropriate user name, to how frequently to Twitter and what topics to cover.

The seminar is led by Alan Wolk, a blogger at his own blog as well as the MarketingProfs Daily Fix, who is, interestingly, one of the few Web 2.0 gurus with a traditional advertising background.

If you are curious about Twitter, or just want to know how to use it more effectively in your business, join me this week at Alan's seminar.

BTW -- if you are already on Twitter, follow Alan at twitter.com/awolk, follow me at twitter.com/marketingprofs, and follow seminar Mission Control, Shelley Ryan, at twitter.com/shelleyryan.

Hope to see you Thursday! (And on Twitter, too!)

Get more information and register here.


Upcoming Events

ONLINE SEMINARS
Mobile Marketing: How to Harness the Power of the Small Screen
November 20 with Michael Foschetti

Content Marketing: How to Position Your Company as a Trusted Expert Resource
December 4 with Joe Pulizzi

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