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This Week's Marketing How-To

How to Acquire and Retain Customers via Content Marketing

By Paul Chaney. Face it. If you are an online marketer, you're a publisher. Get the full story >

Case Study

How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateral

Company: Weekly Reader
Location: Stamford, CT
Industry: Publishing, B2C
Get the full story >
This Week's Top Articles

The Definitive Guide to Business-to-Business Marketing in a Recession
By Jon Miller. Can a downturn create opportunity for smart marketers to grow and thrive? Get the full story >

A Three-Step Product Commercialization Insurance Policy: How a GM Can Overcome the Odds
By Michael Barr. Bringing a new product to market is one of the most costly and risky activities that any GM faces. Get the full story >

Maximize Your Search Potential Through Blended Search
By Brian R. Brown. Blended search is starting to change the way searchers see results—and the way marketers approach search marketing. Get the full story >

The New to Way to Unsubscribe: Feedback Loops
By Louis Chatoff. What do feedback loops mean for email marketers? Get the full story >

MarketingProfs Online Seminars

Beyond Trade Show Metrics: Improving Your Event Marketing ROI
July 10

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A Note to Readers
from Ann Handley
Chief Content Officer

Keynote Dream Team: Huffington and Vaynerchuk

Last week we unveiled the agenda for our Digital Marketing Mixer, which takes place this October 22 and 23 near Phoenix. While the term "Mixer" might confuse some – Attention, folks! This is not a singles party for marketers! – the description actually is more literal: It refers to the "mix" of what we see as the Big Three, the triumvirate of any online marketer's tool shed: search, email and social media.

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While I'm excited about the sessions (more about that here), I'm super excited about the keynotes for October, and my fingers can't help but tremble on the keyboard when I tell you that Arianna Huffington highlights Day 1, and Gary Vaynerchuk is all that on Day 2. I'm trying hard to contain my delight, but it's not really working: I confess that I'm a huge fan of both Arianna and Gary, for very different reasons.

Arianna, as most of you probably know, is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and book author. Given that our October event falls just prior to the general election, Arianna should offer some lively commentary on marketing and more.

Vaynerchuk may be less a household name than Huffington, but it will be. Six years ago, Gary took over his family's New Jersey liquor store and transformed it from a corner store into a $50 million business. Gary will talk about the tools he used to do so, as well as offer some thoughts on business, personal branding and tapping your passion.

I met Gary last month in Boston, and after watching him in action, I came to think of Gary as a cocktail: He's one part business entrepreneur, one part motivation speaker, and one part grappa. Shaken.

I hope you'll join us this fall. Both Arianna and Gary will have plenty to say to a room full of the likes of you (I hope!) in Phoenix. Read more about them here. Or, if you are already convinced, what are you waiting for? Hope to see you there!

Upcoming Events

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October 22-23, 2008

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