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 This Week's Marketing How-To
Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2
By Christina "CK" Kerley. Here's how to win over the execs in the boardroom, who will have questions, critiques, and objections aplenty. Get the full story >
 Editors' Premium Pick
Prove the Value of Your Social Media Campaigns
Getting pushback from your company about social media campaigns, because it’s hard to measure return on investment? See how companies like Nissan, OfficeMax, and BMC are tracking and analyzing their social media efforts. Read more >
This Week's Top Articles

Problem Solved: How Much B2B Branding Is Too Much?
By Claire Coyne. How do you do that incorporate your B2B brand message into each encounter without overdoing it? Get the full story >

Marketers' Choice: Run With the Big Dogs, or Stay on the Porch
By Traci Gere. Marketing needs to run with the big dogs in Finance, Sales, and the corner office... and speak their language. Get the full story >

Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You
By Jeanne Bliss. When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Get the full story >

Protecting Corporate Brands One Keystroke at a Time
By Bill Unrue. Brand identity is one of the most valuable assets that all organizations seek to protect. Get the full story >

MarketingProfs Online Seminars

Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
December 10

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A Note to Readers
from Ann Handley
Chief Content Officer

iPhoning It In

Have you thought about creating an iPhone app to get your brand or company more exposure? If so, then you’ll want to jump on this Thursday’s seminar, when iPhone app creator Carla White (she created two) explains how she conceived of and launched her apps with little cash and practically zero programming experience.

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Wouldn’t it be cool to get your company or brand in the hot little hands of all those iPhone and iTouch addicts? (Which, by the way, includes me and many of us here at MarketingProfs.)

Carla will give you insider info on:

  • What makes an iPhone app popular,
  • How to design a "hot" app on the cheap,
  • How to get your app on iTunes,
  • Inside surprises only iPhone developers know, andWays to successfully market your app.

Sound like a plan? See you there.

By the way, if you count yourself as one of the 57 million iPhone users out there, be sure to download one (or both!) of our MarketingProfs apps, which give you a pocketful of access to the snack-sized content we produce for our Get to the Po!nt series of newsletters. Download them from the iPhone store, and you’ll never worry about being bored again.

PS: Guess what's coming Thursday...! Order yours now so it arrives to you piping hot!

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

ONLINE SEMINARS
Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?
December 16 with Jeff Widman

A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your Marketing
December 17 with Jeff Widman

Recent Job Postings

Senior Brand Manager- Consumer Products
Applebee's

Find and Post Jobs >

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