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This Week's Marketing How-To
How to Run Your Own Successful Virtual Conference
By Kimberly Smith. Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Here's what you need to know. Get the full story >
Case Study: What Works!
How Domino's Managed a Viral Video Nightmare

CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? Get the full story >
This Week's Top Articles

Trust Agents: The New Digital Natives
By Chris Brogan and Julien Smith. What are so-called Trust Agents, anyway? Get the full story >

How Social Is Socially Acceptable in Email?
By Stephanie Miller. If supporting every social network is too much, but integrating no social activity is a big miss, how do you decide what to include in your email marketing? Get the full story >

Cures for Eight Common Small-Marketing-Firm Ailments
By Steve Adams. Small-agency quirks don't have to be fatal. Get the full story >

Setting Performance Targets: The Ins and Outs in 10 Steps
By Laura Patterson. The link between marketing and the business still needs to be stronger and clearer. Get the full story >

MarketingProfs Online Seminars

Social Media in the B2B Universe: What's Working Now
September 23

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A Note to Readers
from Ann Handley
Chief Content Officer

See You Tomorrow?

This time tomorrow, the MarketingProfs Digital Marketing World virtual conference will be in full swing. More than 11,000 of you have already signed up, but seats are still available. So are you coming?

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I hope so, because it's chock-full of interesting sessions, a cool keynote, and interactive tradeshow floor—and (what's more) it's free and fun. (And we could all use a little more of both those, couldn't we?)

Also, this week, I'm wondering how many of you have noticed that MarketingProfs has increasingly been publishing lots of great stuff on a daily basis. Over the past several weeks, we've changed our homepage to highlight the most recent daily (and often, hourly) content, including cool charts and research summaries.

But if you'd rather get our newest content in a newsletter like this, we'll start delivering that soon, too. Sign up for the 'Profs daily update here. (It's free, of course.)

Hope to see you at tomorrow's Digital Marketing World—either online or (if you are in Boston or Chicago), in person. The two post-event cocktail receptions are happening in Boston, at MJ O'Connors, and in Chicago, at the Chi Bar in the
Sheraton Chicago Hotel & Towers. Free tapas. Free MarketingProfs T-shirts. Hearty handshakes and camaraderie. Drop on by!

Upcoming Events

CONFERENCES
Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

ONLINE SEMINARS
High-Performance Landing Pages that Boost Your Bottom Line
October 15 with Michael Goodman

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