AI for Demand Gen Marketers | Buyer's Guide

AI Tools and Vendors: A Directory for Marketers

The primary focus of this directory of AI vendors and tools is on generative AI. The tools are separated out into four groupings based on the type of content they create or manipulate for various specialized applications: text and writing, images, video and animation, and audio and voice.

Also included are two other sets of tools that rely on machine-learning and AI to solve broadly more complex marketing issues. Those tools are categorized either as "general marketing" or "SEO/search."

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General Marketing AI Tools

Text/Writing AI Tools

Image AI Tools

Video/Animation AI Tools

What Is Generative AI? And What Types of Content Can It Create?

Generative AI—a type of artificial intelligence (AI) that is capable of creating content autonomously on the basis of large language models (LLMs)—can produce a variety of content types, including text, images, video, audio, and more.

Below are brief descriptions of common types of content that generative AI can produce in response to prompts (i.e., text-based instructions).


AI for Writing and Text Generation

Generative AI can generate text by analyzing existing text and using natural language processing (NLP) to create new sentences and paragraphs. It can also be used to generate summaries of existing text or to create original stories, articles, or other types of written content. It can also be used to generate natural language responses for chatbots or virtual assistants.


AI for Image Creation

Generative AI can create all kinds of images from scratch, including highly realistic ones, using algorithms and existing data sets. It can take existing images and modify them to create new versions. It can also generate photorealistic images of people or objects that don't actually exist.


AI for Creating Video and Animation

Generative AI can generate videos from existing footage or from scratch, based on existing data. It can be used to modify existing videos by adding effects or changing the speed or direction of the footage. AI video generation can also be used to create photorealistic videos of people or objects that don't actually exist.


AI for Audio and Voice Generation

Generative AI can produce audio from scratch and it can modify existing audio files. It can also create music by combining and manipulating sound- and instrument-related existing data.


AI for Generating Other Content Types

Generative AI can also be used to generate other types of content, including 3D models, virtual reality experiences, and interactive games.


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