Shakeup B2B | Online Marketing Event | T&C and Code of Conduct | April 2023

Terms & Conditions

Last updated: March 10, 2023


  • This is a PRO-Exclusive Event: MarketingProfs' Shakeup B2B is a PRO subscriber-exclusive online event. Only PRO members with active subscriptions in good standing (meaning your account is not expired or canceled) may attend the event or take advantage of any conference activity, including Ask Expert appointments and Roundtable discussions. If you are not already PRO when you register, we'll automatically upgrade you as part of your registration (yay for you!). Should your account lapse between the date you registered and the date of the event, your registration will automatically be canceled.
  • What's IncludedConference Only: A Shakeup B2B conference-only registration includes access to all keynotes and concurrent sessions presented live on April 13, 2023; unlimited on-demand access through June 30, 2023 (unless otherwise noted for specific sessions); the opportunity to register for limited-capacity opportunities like Ask and Expert appointments and Roundtable discussions the week of April 11–13, 2023; and any other activities announced before the event. Conference-only registration does not include workshops.
  • What's IncludedWorkshops: When you sign up for Shakeup B2B, you may add one or two workshops to your registration for $395 each. Workshops are not available as a standalone purchase. Our spring 2023 workshops are "Marketing Writing for New Writers and Non-Writers" on April 11, 2023, and "Attract and Nurture: Demand Generation" on April 12, 2023. Registration for each includes the live, interactive workshop, a workbook documenting activities and key takeaways, 60-day access to companion e-learning, and the opportunity to earn MarketingProfs Certification. Workshops are not recorded and will not be available for future viewing. In addition, we do not distribute workshop slides.
  • Price and Payment: PRO members may attend Shakeup B2B for free (excluding workshops). The price for individual, non-PRO members is $279 (excluding workshops); your account will automatically upgrade to PRO after payment for registration. Workshops are an additional $395 each per person, regardless of subscriber level at the time of registration. Payment must be made by credit card online at the time of registration. We do not issue invoices for individual event registrations. Each attendee requires a separate registration.
  • Groups: Group of three (3) or more? Upgrade to a PRO Team for $179 per person, and each member of your PRO Team can register for the conference-only pass for free. Workshops are an additional $395 each per person, regardless of subscriber level at the time of registration.
  • No Shared Passes: Passes to the conference, workshops, or other activities may not be shared. We'll only permit registered PRO members into the conference, workshop, or other activityincluding one-on-one Ask an Expert appointments and limited-space Roundtable discussions.
  • Promotions: From time to time, we issue limited-availability discount and incentive promotions. Such promotions only apply to qualifying individuals for qualifying products, and you may only apply one promotion per purchase. Discounts may neither be applied retroactively to prior purchases nor extended beyond the expiration date. Unless otherwise noted, promotions do not apply to workshops. slides.


  • Attendee Cancellations and Refunds: Shakeup B2B is a PRO member benefit. Please see the PRO subscription refund policy for details. See below if you wish to cancel participation in a specific conference activity:
  • Payment: Individual MarketingProfs B2B Forum passes (both regular conference passes and workshop add-ons) must be paid by credit card online at the time of registration. We do not issue invoices for individual event registrations.
    • Workshop Cancellation: Cancellations for a full refund, minus a $100 processing fee, are permitted until 5:00pm ET on April 1, 2023. No refunds or rollovers will be given for cancellations after that date or for event no-shows. If you must cancel a workshop registration, please submit your request in writing to MarketingProfs Customer Support via email at before the deadline date and time. Substitutions are allowed any time before the event start date, provided the new registrant is also a PRO member in good standing; please contact customer support to change the relevant registration details. Refunds will not be provided for no-shows.
    • Ask an Expert and Roundtable Discussion Cancellation: If you need to cancel an Ask an Expert appointment, please follow the instructions provided by the appointment booking app when you signed up. If you must cancel, please do so as far in advance of your appointment date as possible so that another PRO can claim that spot. If you need help, please email customer support.
  • Cancellations or Postponements by MarketingProfs: MarketingProfs may cancel or postpone Shakeup B2B due to a change in circumstances at its sole discretion. Your registration will transfer to the new date and time. Please see the Attendee Cancellations above for refund details should you wish to cancel your registration rather than attend the new date.


MarketingProfs is committed to supporting a productive and safe environment for everyone at our online and in-person events. We expect participants at Shakeup B2B, MarketingProfs B2B Forum, and our other meetings and events to follow this Code of Conduct.

This Code applies whether your participation is in-person or online. It also applies to activity on MarketingProfs' other online activities and social media networks, including the new PRO Slack community.

Who is Bound by this Code?

This policy applies to all MarketingProfs-sponsored and related events. These guidelines apply to all MarketingProfs officers, directors, attendees, speakers, exhibitors, sponsors, participants, employees, contractors, volunteers, and event guests. By registering for and participating in Shakeup B2B, MarketingProfs B2B Forum, or any other online or in-person event, activity, or community platform we host, you agree to adhere to this Code of Conduct.

General Policy

It is the policy of MarketingProfs that all participants in MarketingProfs meetings and events will conduct themselves professionally, which is welcoming to all participants, and free from unacceptable behavior. MarketingProfs will not tolerate demeaning, discriminatory, or harassing behavior, materials, or speech.

Participants will treat each other with respect and consideration. MarketingProfs intends to create a collegial, respectful, inclusive, and professional environment at all events, both in person and virtually. Creating a supportive environment to enable productive participation by everyone attending is the shared responsibility of all participants.

Unacceptable behavior at MarketingProfs meetings and events includes:

  • Inappropriate actions, statements, or discrimination, whether in-person, online, or written materials.
  • Prohibited conduct includes discrimination based on race, age, religion, national origin, gender, gender identity, gender expression, disability, ethnicity, sexual orientation, marital status, nationality, political affiliation, political beliefs, ability status, educational background, or any other protected class, as determined by U.S. law, or the law of the location where the participant or meeting is located.
  • Disruptive behavior of any kind.
  • Harassment of other participants.
  • Bullying, including cyberbullying.
  • Derogatory or offensive comments, epithets, slurs, or negative stereotyping.
  • Threatening, intimidating, or hostile acts.
  • Unwelcome attention.
  • Statements of a sexual nature.
  • Denigrating statements.
  • Off-color jokes.
  • Use of any physical force against a person, including but not limited to pushing or shoving.
  • Written, electronic, or graphic material that shows hostility or aversion toward an individual or group, whether placed at any MarketingProfs meeting or activity or circulated by email or on the Internet.
  • Possession of any item that can be used as a weapon, except as expressly authorized by law and/or MarketingProfs.
  • Smoking or vaping, other than in designated areas at an in-person meeting or event or on-camera at an online event.
  • Where the event venue is shared with other groups or members of the public, committing unacceptable behavior against any member of another group or the public.
  • Failing to obey any rules or regulations of the venue or online platform.
  • Violating any other health and safety regulations, or terms and conditions, in place for the event.

This Code of Conduct is not a complete list of all rules and regulations applicable to a MarketingProfs meeting or event. MarketingProfs reserves the right to remove, or deny attendance to, any person who either: (i) violates, or is likely to violate, this Code of Conduct or the general health, safety, and well-being of other persons; or (ii) is disruptive or interferes, or is likely to disrupt or interfere, with the safe conduct of the meeting or event; or (iii) commits any act, makes any statement, or engages in any behavior that causes an event participant to feel uncomfortable or unwelcome.

All decisions regarding violations of this Code of Conduct and unacceptable behavior shall be made in MarketingProfs' sole and absolute discretion and shall be final.

Online and Virtual Activity Included

MarketingProfs expects participants to avoid the actions listed above and any other improper conduct during online networking, text chats, virtual question and answer sessions during a MarketingProfs online event or elsewhere on a MarketingProfs website or platform. In addition, the following are additional examples of conduct prohibited for online participation in a MarketingProfs event:

  • Selling, trading, transferring, or sharing an access link or code for the online event unless MarketingProfs expressly permits such transfer.
  • Permitting persons other than registered attendees to participate in or view the event.
  • Engaging in behavior that disrupts or hinders the virtual event or other participants' enjoyment of the virtual event content.
  • Recording or broadcasting audio or video of the online event without the express permission of MarketingProfs.
  • Using a video background containing a picture, photo, or other image owned by another person or entity without the express permission of that person or entity.

Other Terms & Conditions Apply

This Code of Conduct includes any other terms and conditions published before or at the time of the event. A violation of the conduct expected of attendees and described in those terms and conditions shall violate this Code of Conduct.

Reporting Unacceptable Behavior

Persons experiencing unacceptable behavior, or witnessing others being subjected to inappropriate behavior, are encouraged to report it by one of the methods listed below and provide as many details as possible.

  • Emergency Situation:
    • Remove yourself from the offender's presence, if possible.
    • At an in-person meeting/event, contact venue security or dial "9-1-1".
    • When you feel safe, contact the MarketingProfs on-site manager or any member of the MarketingProfs staff.
    • For online programs, go offline from the program and contact MarketingProfs' support team by email at
  • Non-Emergency Situation:
    • For in-person meetings and events, contact the MarketingProfs on-site manager or any member of MarketingProfs' event staff.
    • For virtual programs, contact MarketingProfs' support team by email at

To the extent possible, MarketingProfs will endeavor to keep the reporting concerns confidential; however, confidentiality cannot be guaranteed. Reports may be made anonymously, although MarketingProfs can investigate and handle a complaint more effectively if the identities of the persons involved are known.

Follow-Up & Investigation

MarketingProfs' office will receive complaints, initiate an investigation, and take appropriate action. An on-site representative may handle that responsibility during an in-person meeting or event.

Upon receiving a report of unacceptable behavior, MarketingProfs' priority will be the safety and security of participants. Event staff will be available to help an affected participant as appropriate, including contacting venue security or local law enforcement, providing escorts, or assisting the affected participant in feeling safe for the event.

In most situations, the person investigating on MarketingProfs' behalf will discuss the complaint details first with the individual filing the report, and may also contact the alleged offender. Findings will be reported to the MarketingProfs executive in charge.

Consequences of Unacceptable Behavior

Sanctions for violating this Code of Conduct may include:

  • A verbal or written warning;
  • Being denied access to the remainder of a meeting/event;
  • Barring the offender from future meetings/events;
  • Blocking the offender from online platforms; and/or
  • Notifying law enforcement if it appears that laws were broken.

All determinations of appropriate or inappropriate behavior are at MarketingProfs' sole discretion, and the decisions of MarketingProfs' personnel will be final.

Retaliation Prohibited

Retaliation against a person reporting harassment violates this Code of Conduct and will not be tolerated. It is also against MarketingProfs' policy to report an incident in bad faith. MarketingProfs will take action against any person found to be committing a willful violation.