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In This Issue
+ How-To: Six Ways to Smarten Up Your Business Using Organic Search
+ PRO: Seth Godin on How to Connect With Customers & Spread Your Ideas
+ Survey Says: Affluent Gen-Y Hooked on Social Media, Brands
+ Quick Take: 100 Social Media Tips for 2011
+ My View: Act Your Shoe Size (Not Your Age) When Marketing
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn more.
How-To Six Ways Organic Search Can Make You Smarter About Your Business
By Jim Yu
Often underestimated, SEO—organic search—can be a top revenue-generating channel in online marketing. It can also teach you how to run your business in a smarter way. Read More
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PRO 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
Join us Thursday, January 13 at noon ET for a special seminar with Seth Godin, and learn about ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on. Read More
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Advertisement  Did you know that welcome emails with links to social media have six percent higher click rates than those without? Click here to download The welcome email report: Benchmark data and analysis for engaging new subscribers through email marketing, to learn more.
Survey Says
Affluent Gen-Y Hooked on Social Media, Brands
Digital media is trouncing traditional among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook daily—roughly double the number who read newspaper content (45%) or watch TV (44%), according to a new study. Read More
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Quick Take
A Whole Pile of Practical Social Media Tips for 2011
With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. John Antonios, writing at the Social Media & Personal Branding blog, lists 100 social media tips to ponder for 2011. Some "might sound generic and applicable beyond the scope of social media," Antonios acknowledges, "but that's exactly the point. Social media is an extension of real-life engagement." Read More
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My View Act Your Shoe Size, Not Your Age: Three Ways to Market Smaller in 2011
By Ann Handley
This year, the winning companies will be those that get big results by acting very small. Here are three of the many ways smart organizations can embrace the notion that, in 2011, smaller can indeed be bigger. Read More
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@pcmguy Business execs say business is getting better, I agree. What about you? https:////bit.ly/h0FuKp
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Forum Today's Question
By Keith Posted 12/29 at 11:13 am EST
Should a company with two audiences have two social media accounts (one for each)? And how do you keep track of employee conversations? Go To Question
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Jan 5 / Digital Marketing World—Social Media Free online conference
Jan 7 / #ProfsChat—Email Sins that Work Twitter chat with @DJWaldow, noon-1pm ET
Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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