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In This Issue
+ How-To: Avoid the Seven Pitfalls of a Modern-Day Brand
+ Slide Show: Optimize Email for Abandoned Carts
+ PRO Take 10: Five Tips to Help You Get Organized
+ Survey Says: 2012's Top Search Terms (by Category) and Top Websites
+ My View: CEOs Say One Thing About Social Media Then Do Another
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How-To The Seven Pitfalls of a Modern-Day Brand
By Matthew Turner
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it? Read More
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Slideshow Optimize Email for Abandoned Carts [Slide Show]
By Christian Gulliksen
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? Read More
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PRO Take 10: Five Tips to Help You Get Organized
In just 10 minutes we'll help get you on track with five tips you can use right away to decrease clutter and disorganization, increase your productivity, and achieve more success! Read More
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Survey Says
2012's Top Search Terms (by Category) and Top Websites
By Lenna Garibian
For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services. Read More
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My View CEOs Say One Thing About Social Media Then Do Another
By Steve Olenski
CEOs may be telling folks that social media is important and useful, but most top executives don't use it personally. Read More
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