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In This Issue
+ How-To: Use These 3 Biggest Mobile Trends to Engage Your Audience
+ Survey Says: Paid Search Trends: CPCs Rise, Bing's Market Share Falls
+ PRO Favorite Take 10: Inventory Management Pitfalls to Avoid
+ Quick Take: Five Tips to Enhance Your Call to Action
+ My View: Big Data Shouldn't Cause Big Headaches
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Advertisement  Marketing operations has become a hot topic across organizations and a key component in nearly all growth strategies. Join over 200 marketing executives March 17–19 at the Marketing Operations Executive Summit, the only event dedicated to marketing operations. Register now.
How-To Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
By Martin Rugfelt
Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans. Read More
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PRO PRO Favorite Take 10: Inventory Management Pitfalls to Avoid
Effective inventory management is a prerequisite for success in omni-channel retail, and it is an integrated and disciplined process that must be part of a company's culture. In just 10 minutes, you'll learn what inventory management pitfalls to avoid by following industry best-practices. Read More
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Advertisement  The 2014 Marketing Operations Executive Summit includes exclusive sessions with thought leaders across a wide variety of industries. Join us in San Diego this March and you'll walk away re-energized to make the case for more streamlined marketing operations within your organization. Register now.
Survey Says
Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4
By Ayaz Nanji
The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report. Read More
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Quick Take
Five Tips to Enhance Your Call to Action
By Stephanie Thompson
A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond. Read More
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My View Big Data Shouldn't Cause Big Headaches
By Elissa Fink
To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical implementations. Read More
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