MarketingProfs Today

Thursday, January 4, 2024

📋 Table of Contents

1. How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media

2. Understanding Your B2B Digital Doppelgänger and AI Decision Matrix

3. 2024 Trends Friday Forum MarketingProfs virtual event

4. The Incredible Amount of Data Generated Online Each Minute

5. Content Syndication + ABM Advertising: Better Together sponsored webinar

6. 2024: Year of Authenticity MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media
article
How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media
Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help. »
Understanding Your B2B Digital Doppelgänger and AI Decision Matrix
podcast
Understanding Your B2B Digital Doppelgänger and AI Decision Matrix
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis. Read more and listen in. »
2024 Marketing Trends Friday Forum
MarketingProfs virtual event
2024 Marketing Trends Friday Forum
What's next for B2B marketing? Register now for the 2024 Marketing Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. Register here. »
The Incredible Amount of Data Generated Online Each Minute
infographic
The Incredible Amount of Data Generated Online Each Minute
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo. Check out the infographic. »
Content Syndication + ABM Advertising: Better Together
sponsored webinar
Content Syndication + ABM Advertising: Better Together
Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Register here. »
2024: Year of Authenticity
MarketingProfs Working Webinar for PRO Members
A Forbes article has dubbed 2024 "B2B's Year of Authenticity." Well, there's no better way to engage a wide audience with authentic content than social media. Zontee Hou has the scoop on adapting content and sparking conversation in her four-part series, "Building Brand Trust Through Social Media." Available now to PRO members.
Make the socials work for you
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast] »
How to Recruit Top-Notch Tech Pros for Qualitative Research »
Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic] »
Marketers' Business and Budget Expectations for 2024 »
News You Can Use
Updates from around the industry
SAP Named a Leader in IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network Report
G3 Translate Receives Inc. B2B Power Partner Award
Propeller Shakes Up Senior Leadership Team to Reflect Growth
Upcoming Events
JAN
10
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
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