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In This Issue
+ How-To: Search Retargeting: A Quick How-To Guide
+ How-To: Engage Your Audience: From Profile to Preference
+ PRO Favorite: Mitch Joel on How to Inject Your Company's Voice Into Content
+ Survey Says: Facebook News Feed and Mobile Ads Outperform Prior Units
+ My View: Understanding the Power of Intent Data
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How-To Search Retargeting: A Quick How-To Guide
By Ben Plomion
Most online marketers are familiar with retargetingóor they should be. Search retargeting, a recent incarnation, is uniquely powerful... Follow these six steps to launch a successful search retargeting campaign. Read More
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PRO PRO Favorite Take 10: Mitch Joel on How to Inject Your Company's Voice Into Content
In just 10 minutes, digital marketing expert and author Mitch Joel shows you how to create content that engages your audience and differentiates your organization from the competitionóby bringing your organization's unique perspective to the content you create. Read More
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Survey Says
Facebook News Feed and Mobile Ads Outperform Prior Units
By Ayaz Nanji
Since Facebook launched News Feed ads in late 2012 the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads. Read More
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Quick Take
Engage Your Audience: From Profile to Preference
By Anna Pfeiffer
We aim, as marketers, to gain the trust of customers and prospects. Therefore, we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect. Read More
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My View Understanding the Power of Intent Data
By Erik Matlick
Find out why intent data is the key to identifying what is truly relevant to your audiences. Read More
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