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In This Issue
+ How-To: Presentations Gone Bad: Rules for Avoiding Really Bad Presentations
+ Podcast: Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer
+ PRO Take 10: How to Make a Personal Connection in a Digital World
+ Survey Says: 2015 B2C Content Marketing Benchmarks, Budgets, and Trends
+ My View: Parallax Web Design: What It Is and How It Can Affect Your SEO
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Advertisement  New Forrester StudyThe Road to Cross-Channel Maturity—finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
How-To Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation
By Pooja Lohana
We've all heard presenters who apparently forgot that a tool like PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake. Read More
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Podcast The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Paul Roetzer, author of The Marketing Performance Blueprint, discusses how modern marketers need to reorganize their teams, reassess their metrics, and realign their goals in order to prove the value of Marketing. Read More
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PRO Take 10: Get Personal: How to Make a Physical Connection in a Digital World
In just 10 minutes, you'll learn to reach through the screen and touch your digital audience. These tactical tips will teach you to create a long-lasting impression that makes a positive impact on your business. Read More
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Advertisement  New Forrester StudyThe Road to Cross-Channel Maturity—finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
Survey Says
2015 B2C Content Marketing Benchmarks, Budgets, and Trends
By Vahe Habeshian
B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute. Read More
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My View Parallax Web Design: What It Is and How It Can Affect Your SEO
By Jason Nelson
Are you using parallax design? It can help create engaging effects on your website and boost its visual appeal. Read More
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Oct 15
FREE Seminar—Social Analytics: Stop, Look, and Go Beyond Listening
Oct 16
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
On-Demand: B2B Forum 2014—Online
Oct 21
FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Nov 14
Virtual ConferenceThe Mobile Revolution 3 online sessions—FREE!
Dec 4
MarketingProfs University—Email Marketing Master Course
 
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