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In This Issue
+ How-To: Marketing Accountability Is the Horse, Automation Is the Cart
+ PRO Seminar TODAY: How to Use Metrics to Get Results From Your Exhibit
+ Survey Says: Enterprises' Top Digital Marketing Priorities for 2015
+ My View: Do You Know the New Rules of Visual Commerce?
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Advertisement  New Forrester Study—The Road to Cross-Channel Maturity—finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
How-To Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First
By Laura Patterson
It's easy to get excited by all the sexy new marketing tools. But it is a mistake not to have addressed accountability before you address technology, including automation. So first follow these four steps. Read More
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PRO TODAY: How to Use Metrics to Achieve Greater Results From Your Next Exhibit
In this PRO seminar, you'll learn how event exhibitors can develop and execute effective event marketing measurement strategies. You'll take away tips for event success, such as how to calculate the optimal booth size and personnel and how to justify budget for your entire event. Read More
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Advertisement  New Forrester Study—The Road to Cross-Channel Maturity—finds that marketers in this new era of cross-channel marketing have vast room for improvement integrating data sources, adopting data management technologies, and adapting organizational structures conducive to cross-channel success.
Survey Says
Enterprises' Top Digital Marketing Priorities for 2015
By Ayaz Nanji
Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from Teradata and Econsultancy. Read More
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My View Do You Know the New Rules of Visual Commerce?
By Russ Somers
Visuals aren't just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read More
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Oct 16
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
 On-Demand: B2B Forum 2014—Online
Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 28
 FREE Seminar—5 Power Skills to Boost Your Personal Influence
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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