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In This Issue
+ How-To: Six Ways to Rally Your Company During a Rebrand
+ Podcast: Achieving Sales/Marketing Alignment: Constant Contact's Jensen
+ PRO How-To Guide: Social Media Integration Success Stories
+ Survey Says: 2013 B2B Content Marketing Benchmarks, Budgets, Trends
+ Quick Take: Seven Steps for Creating a Great Infographic
+ My View: Let's Broaden Our Definition of Lead Generation
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How-To Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)
By Molly Rice
A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the idea, why would anyone else? Read More
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Podcast Achieving Sales and Marketing Alignment: Constant Contact's Rick Jensen [Podcast]
By Matthew Grant
Rick Jensen heads up both sales and marketing at Constant Contact—an interesting predicament, considering the relationship between Marketing and Sales. He has some interesting things to say about the subject. Read More
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PRO How-To Guide: Social Media Integration Success Stories
Learn how 10 companies successfully integrated social media into their traditional marketing mix. Hands-on examples include 3M’s Post-it campaign, which boosted sales and benefited breast-cancer research, and Activision’s creation of an online hub for Guitar Hero fans. Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
2013 B2B Content Marketing Benchmarks, Budgets, and Trends
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from the Content Marketing Institute and MarketingProfs. There is also more uncertainty, however... Read More
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Quick Take
Seven Steps for Creating a Great Infographic
Do you wonder what, exactly, an infographic is or what you need to do to create one? The Infographiclabs team gets such questions all the time—and decided, appropriately enough—to explain infographic basics with an infographic. Read More
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My View Let's Broaden Our Definition of Lead Generation
By Jen Agustin
Thanks to today's highly connected business environment, lead generation now includes engaging prospects on social networks and patiently growing leads there. Read More
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Oct 25
 PRO Seminar—Breaking the "Rules" of Email Marketing with DJ Waldow & Jason Falls
Oct 30
 FREE Seminar—Next Generation B2B Content Creation and Curation: An Executive Roundtable
Nov 1
 MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 6
 FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Nov 8
 PRO Seminar—How to Optimize and Measure Trade Show ROI
Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
Dec 6
 MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
 
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