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In This Issue
+ How-To: A Winning Formula for Positive Teleprospecting Results
+ PRO Online Tool: Email Campaign Planner
+ Survey Says: Who's in Favor of Targeted Social Media Ads?
+ Quick Take: B2B Direct Mail: Four Tips for a Healthy ROI
+ My View: Does Your Product Make a Good First Impression?
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How-To Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting Results
By Peter Gracey
That might not be the formula that immediately comes to mind for improving your teleprospecting results, but it's how you can keep your teams focused and organized throughout your campaigns. Read More
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PRO Online Tool: Email Campaign Planner
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Who's in Favor of Targeted Social Media Ads?
In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey. Read More
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Quick Take
B2B Direct Mail: Four Tips for a Healthy ROI
Leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. If done right, good-ol' direct mail can be a valuable channel. Here are four tips from two marketers on how to incorporate direct mail into a B2B multichannel marketing strategy. Read More
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My View Does Your Product Make a Good First Impression?
By Matthew Grant
Your product has only a few seconds to make a positive impression on your customers. Is it doing that—or is it scaring folks away? Read More
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Oct 30
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