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| By Laura Patterson |
| Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the available ways are complex, but here's a simpler, three-step process any marketer can use.
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| By Matthew Grant |
| Ellen Valentine, product evangelist at Silverpop, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! But it's likely the solution, too...
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| DIY Marketing Essentials for Small Business covers the critical elements of small business success. You'll learn how to better organize your product or service offerings, set up your business's online presence, get the word out about your business, navigate the social networks, and more!
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| E-Commerce: Which States Convert Most, Mobile Shopping Trends |
| Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012.
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| By Ann Handley |
| A Thanksgiving note from MarketingProfs Chief Content Officer Ann Handley—and an infodoodle by Daily Fix blog editor Veronica Jarski, who reimagines the First Thanksgiving as a social marketer’s feast.
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Nov 27
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FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality |
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Nov 29
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PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact |
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Dec 4
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FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
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Dec 6
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PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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Dec 13
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PRO Seminar—How to Harness Big Data for your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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