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In This Issue
+ How-To: A Three-Step Approach for Measuring Content Relevancy
+ Podcast: The Tension Between Marketing and Sales Exposed!
+ PRO How-To Guide: DIY Marketing Essentials for Small Business
+ Survey Says: E-Commerce: Which States Convert Most; Shopping via Mobile
+ My View: A Marketer's Thanksgiving
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Advertisement  Content Marketing Crash Course 2012: 14 classes, nearly 15 hours of how-to instruction, and Ann Handley kicking it off. 'Nuff said. Ready to become a content marketing expert? Save $200 with code YOURSTORY today!
How-To A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy
By Laura Patterson
Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the available ways are complex, but here's a simpler, three-step process any marketer can use. Read More
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Podcast The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine
By Matthew Grant
Ellen Valentine, product evangelist at Silverpop, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! But it's likely the solution, too... Read More
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PRO Marketing How-To Guide: DIY Marketing Essentials for Small Business
DIY Marketing Essentials for Small Business covers the critical elements of small business success. You'll learn how to better organize your product or service offerings, set up your business's online presence, get the word out about your business, navigate the social networks, and more! Read More
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Advertisement  Having good content is no longer a luxury, it's a necessity. Learn how to create, curate, and circulate the best content with Content Marketing Crash Course 2012. Running December 6-17 and available on-demand, anytime, there's no better way to get your story out there. Save $200 when you use code YOURSTORY.
Survey Says
E-Commerce: Which States Convert Most, Mobile Shopping Trends
Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012. Read More
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My View A Marketer's Thanksgiving
By Ann Handley
A Thanksgiving note from MarketingProfs Chief Content Officer Ann Handley—and an infodoodle by Daily Fix blog editor Veronica Jarski, who reimagines the First Thanksgiving as a social marketer’s feast. Read More
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Nov 27
FREE Seminar—How to Generate More High-Quality Leads in Today's Buyer-Driven Reality
Nov 29
PRO Seminar—Five Tools for Creating a Social Media Plan and Forecasting Its Impact
Dec 4
FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer
Dec 6
PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing
Dec 6
MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
Dec 13
PRO Seminar—How to Harness Big Data for your B2B CRM Efforts
Dec 14
Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free!