MarketingProfs Today

Tuesday, November 21, 2023

📋 Table of Contents

1. Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

2. Intent Data: The Who, What, When, and Why sponsored webinar

3. The 10 Biggest Emerging Global Risks According to Experts

4. Boost B2B Sales With Digital Incentives sponsored guide

5. Why Employees Are Hesitant to Ask for a Raise

6. Inbound Links Increase Domain Authority MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
article
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience. »
Intent Data: The Who, What, When, and Why
sponsored webinar
Intent Data: The Who, What, When, and Why
Unlock ABM success with intent data! Answering the who, what, when, and why of your leads will give you the keys to reading buyer intent signals. In this webinar presented by Shira Abel, discover how to read those signals, capitalize on the moment, and generate tangible results. »
The 10 Biggest Emerging Global Risks According to Experts
research
The 10 Biggest Emerging Global Risks According to Experts
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public. Check out the study findings. »
Boost B2B Sales With Digital Incentives
sponsored guide
Boost B2B Sales With Digital Incentives
More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to increase sales and reward loyalty. »
Why Employees Are Hesitant to Ask for a Raise
infographic
Why Employees Are Hesitant to Ask for a Raise
This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking. Check out the infographic. »
Inbound Links Increase Domain Authority
MarketingProfs Master Class for PRO members
Land higher on Google's SERP with more inbound links! SEO superstar Andy Crestodina shows you how to get those elusive links—plus many other SEO strategies—in his Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. PRO members, stream it free now!
Find out how to increase inbound links
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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News You Can Use
Updates from around the industry
PingPong and MODIFI Announce Partnership to Transform B2B Cross-Border Payments and Digital Trade Finance Yahoo Finance
Nylas and Twilio Partner to Transform Development Lifecycles and Strengthen Customer Engagement MarTech Series
Influ2 Launches Its B2B Revenue Marketing Engine, Influ2 V2 Marketing Dive
Glencoco Raises $3M to Build a Marketplace Where B2B Companies Exchange Leads for Bounties PR Newswire
Sprout Social Names Scott Morris as Chief Marketing Officer MarTech Series
Upcoming Events
NOV
21
The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo
NOV
30
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
60-minute webinar | sponsored by StackAdapt
DEC
7
AI-Powered Personalization: Crafting the Customer-Centric Future
60-minute webinar | sponsored by Drift
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
DEC
15
Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard
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