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MarketingProfs
Nov 5, 2015 Vol. 14, No. 214
In this issue
1. How-To: Three Tips for Successful User-Generated Content Campaigns
2.  PRO  Take 10: How to Make Your Graphs & Charts Effective Communication Tools
3. My View: 5 Tools to Help Marketers Make the Most of the Holiday Shopping Season
4. Survey Says: Are Companies Structured for Digital Marketing Success? [Infographic]
5. Quick Take: The Truth About Pumpkin Spice... and the Gaps in Traditional Data
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Advertisement  Gartner for Marketing Leaders: 2016 Watch List. What are top brands doing to turn hard-won customers into loyal fans? Discover the key digital moves you need to make to reach your business goals. Free research.
 
How-To
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Three Tips for Successful User-Generated Content Campaigns
By Amish Tolia
For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Make Your Graphs and Charts Effective Communication Tools
In just 10 minutes, you'll discover how to achieve more with your graphs and charts. You'll learn how to create and more effectively use visuals in PowerPoint, which graph types you should use to illustrate your data, and how to avoid common mistakes. Read More
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Advertisement  Gartner for Marketing Leaders: 2016 Watch List. Customer demands and competition are growing. What's your game plan? Set a strategy to attract, acquire and retain loyal customers with three key digital moves. Free research.
 
Survey Says
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Are Companies Structured Correctly for Digital Marketing Success? [Infographic]
By Ayaz Nanji
Some 42% of chief information officers say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects. Read More
Quick Take
The Unsweetened Truth About Pumpkin Spice... and the Gaps in Traditional Data
By Joe Benjamin
Pumpkin spice products abound during the fall. Does that mean consumers are buying them up in droves? Misleading data would have you believe so. Read More
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My View
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Five Tools to Help Marketers Make the Most of the Holiday Shopping Season
By Meera Murthy
The holiday shopping season presents huge opportunities for learning more about your customers and shopping trends. The following technologies can help you harness all that data to plan for 2016. Read More

event calendar

Nov 5
PRO Seminar—Empower Your Employees to Be Brand Advocates
Nov 10
FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12
PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Nov 17
FREE Seminar—Content Marketing in 2016

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